My friends would say that I’m easygoing, but I like to think I follow the “work-hard, play hard” lifestyle. In the end, I’m just a genuine guy seeking a genuine girl to be my new PIC (partner-in-crime). People are searching for their one and only true love, so tell them why it’s you in the first paragraph rather than 2,000 words into your profile. As an email marketer, this strategy also rings true for your email content. Plus, all the hundreds of other people out there are still saying “Hi”, so this helps you stand out in their inbox!
We take the time to get to know you and discover what is really important in your life so that we can bring you really meaningful matches.
Does an orange button work better than a blue button in my email? What should I order at In-N-Out: two double doubles or one 4×4? Is this Tinder profile picture with my family better than me surfing an epic wave in Tahiti? Being an email marketer has taught me one critical thing: you never really know what works best until you test it and prove a rightful winner. The point is that there’s a lot of fish in the vast dating pool and you have to swim to the top to get noticed.
And over the past three years, I’ve taken my passion for testing optimization and applied it to my dating life. I don’t know what it is, but so many online dating websites (outside of a swiping app like a Tinder) have the most important sections at the bottom of the profile.
Fully 22% of 18- to 24-year-olds now report using mobile dating apps, a more than fourfold increase from the 5% who reported using dating apps in 2013.
These young adults are now more likely than any other age group to use mobile dating apps.